You can either do this by deleting them from your board or - and especially if you have a lot of images - you may want to just start a brand new board for your next round. Does it capture the feeling of your brand? Is there a specific styling detail that relates directly to what you'd like to see in your imagery? Does it act as a visual representation of how you want your brand to sound? At this stage, we're trying to eliminate any images that don't feel 100% right, so delete any that don't make the cut. Ask yourself why you chose each specific image and what it represents about your brand. We're going to start going back through your Pinterest board and reevaluating all of your pins. Step Two: Narrow Down Your Board and Make Notes on Each Photo "Pay attention to the emotions that certain photos or details might evoke." For example, think about pulling typography samples from a magazine layout, a retro sign, or a web design screenshot, color inspiration from a landscape or an outfit detail, and texture references from an interior decor image.
In fact, we're really trying to stay away from looking for direct inspiration since that can inhibit us from creating our own visual strategy, and instead, we end up relying too heavily on what other people have already done. Use your tone words to help with search terms and keep in mind that pins don't have to be a direct relation to the end result of your project. So think through what that means, and pay attention to the emotions that certain photos or details might evoke. Our intention for this stage is to capture imagery that feels like what we want our brand to feel like. We'll be fine-tuning the collection of images later in the process, so go a little wild with your pinning and let yourself wander down those visual rabbit holes. We're really looking to populate the board with as many photos as possible, paying attention to anything that feels right or that we're drawn to, using the filter of our brand, of course. At this beginning stage, it's important not to get too hung up on pinning the "right" or "perfect" images. You can do the same offline, keeping your eyes out for visual references, color samples, texture references (fabric swatches or ribbons are a favorite of mine), or anything else that feels like it could translate into part of your brand. Start exploring and pin anything that stands out to you, whether it's a color palette you're drawn to, a feeling that an image evokes, or a styling detail that resonates with your brand. We're going to start on Pinterest for this first step, and we'll want to start a new (and likely secret) board specifically for this purpose. An excuse to play on Pinterest and gather pretty pictures? Sign me up! Creating a Brand Mood Board Step One: Start on Pinterest and Let Yourself Run Wild
#Brand mood board plus#
Plus they just so happen to be one of my favorite parts of the process, so there's that. If you spend the time building them out and paying attention to why you're choosing certain images, what they represent in relation to your brand and how you'll draw inspiration from them, they can help you start to explore the visual side of your brand with more structure and provide an amazing reference point to look back on. Mood boards may seem like a somewhat trivial endeavor, but I believe they're an integral part of the branding process - or any creative project, really. These will not only help us to develop your brand voice and compile a brand thesaurus as we dive deeper into the branding process, but they're also going to help us in this next phase, as we build out our own brand mood board. So now you've filled out your own Brand Style Brief, and have hopefully gone back through it and started pulling out what we'll now be referring to as your tone words. Understanding the 4 V's - Vision, Value, Voice and Visuals - is essential, as these start to form the building blocks of a brand, ensuring that your story, style and strategy are aligned, and every brand touchpoint is communicating the right message, regardless of what form a piece of content might show up in.
#Brand mood board series#
In the first post in this little branding series, I had you answer a series of questions in the Brand Styling Brief to help determine what your own brand is all about.
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